The Challenge:
Integrated campaigns work, but there needs to be a clear understanding of how the right messaging and the most effective media combinations can influence the desired customer behavior. Sales were in decline, both in stores and online. Our client had some customer feedback. However, they only used one or two channels for messaging. In other words, an integrated campaign was missing.
The client had a stable customer base who were part of their rewards program. Yet, attracting new customers was a challenge. Despite a fresh branding initiative, sales remained stagnant. That’s when they turned to us for help.
The Solution:
Our client reached out for a strategic marketing solution. We applied our proven 6-step success evaluation. First, we aimed to boost reward sales from 22% to 65% of total sales.
Next, we scrutinized the new branding. Furthermore, we added “brand archetypes” to understand customer behaviors better. This led us to craft targeted integrated campaigns. Specifically, we used the ideal media mix to reach our audiences. Importantly, we rolled this out with our client in just 45 days.
The Result:
Early results were encouraging. For instance, reward sales jumped to 42% of total sales. By the end of year one, that figure climbed to 72%. Moreover, the ROI for the integrated campaigns was a staggering 30 times the investment cost!
Next Steps:
We believe our approach can bring similar results to other businesses facing sales challenges. In fact, we’d love to discuss how we can help you achieve your goals. Don’t hesitate to give us a call. Let’s boost your sales and ROI, together!
