what we do


By integrating vital data into one application and providing a centralized view of performance indicators for all marketing promotions tailored specifically for your business needs. RICON delivers faster, easier access to your retail intelligence. Clients have quickly improved every aspect of their marketing performance.

Step 1:

Determine needs, create client-specific dashboards and reporting tools with working examples.
30 Days

Step 2

Identify data information sources and build the import processes for merchandising information, pricing, item master, inventory, marketing, promotional planning, and creative information for copy, photography, and graphics.
60 Days

Step 3

Test Data and reporting for accuracy, speed, and data analytics. Client approval. Begin train the trainers and full engagement with the end-users of the application.
30 Days

Six-Step Process
Where is the client’s business today?
value customers users viewer
Where is the client’s customer?
Where is the competition?
Where does the client want to be?
How do we get the client there?
Are we getting there? What are we using to measure?
design thinking process
employees in a
promotion strategies doodle
employees in a
employees working on
collogues reviewing charts
employees working together
Our method

How we do it

Brand Positioning
In a sea of brands, setting yours apart is an art. Our team of nimble artists and storytellers are experts at digging deep to forge an unforgettable visual identity and on-brand personality for your business, right down to your logo and email subject line.
Research and Strategic planning
Audiences today don’t just make a purchase — they experience your brand, good or bad, each time. The key to great research is asking the right questions, and we have the experience to do just that for our clients. The research we provide is the source of many business successes.
CRM and Loyalty Analytics
Get to know your customer’s personality traits and attitudes that drive what is really important to them in a brand. We understand the way CRM works and how to use the information for personalization and true relationship building. We can use the insights gained to build the lifetime value of your customers and also to build a strong loyalty program for your customers.
Design and Copywriting
Creating visuals and messaging that catch your audience’s eye and get them to act at every touchpoint means engaging them in new and unexpected ways, be it on a post-it-sized digital web display ad or an oversized in-store sign. We’ve got ideas that work for you.
Website and Mobile Development
It takes 0.05 seconds to make an impression online. Making the most of those milliseconds starts with an impactful, functional, and engaging web presence. From simple landing pages to complex database-driven solutions, we build full-featured sites that convert customers to your desired actions. Sites are pre-planned and evaluated to ensure performance is always being improved. Sites are built first for mobile and are fully responsive.
Media Buying and Planning
Be seen, heard, and noticed by your customers wherever they are. Using in-depth research and data, we can identify your audience’s media choices down to the network, daypart, and ZIP code to create a targeted media plan that ensures your message is received by the right people, in the right medium, at the right time — every time.