Expertise

How we use Our expertise for you

RICON

Expertise in creating marketing systems to assist you in evaluating the performance of your advertising spend. Always finding better ways to improve the performance of advertising spend was driven by our clients over the last 25 years. Participating in countless marketing, merchandising, operational and e-commerce planning meetings led us to developing a robust online database for evaluating promotional results with our clients. The database is RICON Solutions, (Retail Intelligence Connected).

Working together we customize RICON to reflect your terminology, and unique methodology for classifications. See below the 3 Step Process. RICON is web based, cloud based and proven. It measures any media type The RICON design and features were created from our clients teams of marketers, merchants, planners, analysts and operations associates. Always finding better ways to promote and advertise with RICON has improved the ROI and Profitability for every client.

Call me and you can learn more about RICON and we can learn more about you.

Step 1:

Determine needs, create client-specific dashboards and reporting tools with working examples.
30 Days

Step 2

Identify data information sources and build the import processes for merchandising information, pricing, item master, inventory, marketing, promotional planning, and creative information for copy, photography, and graphics.
60 Days

Step 3

Test Data and reporting for accuracy, speed, and data analytics. Client approval. Begin train the trainers and full engagement with the end-users of the application.
30 Days

HOW WE DO IT

Six-Step Process

Where is your business today?

Who is your customer?

Who is your competition?

Where do you want to be?

How do we get you there?

Are we getting you there?

Our method

How we do it

Brand Positioning

In a sea of brands, setting yours apart is an art. Our team of nimble artists and storytellers are experts at digging deep to forge an unforgettable visual identity and on-brand personality for your business, right down to your logo and email subject line.

Research and Strategic planning

Audiences today don’t just make a purchase — they experience your brand, good or bad, each time. The key to great research is asking the right questions, and we have the experience to do just that for our clients. The research we provide is the source of many business successes.

CRM and Loyalty Analytics

Get to know your customer’s personality traits and attitudes that drive what is really important to them in a brand. We understand the way CRM works and how to use the information for personalization and true relationship building. We can use the insights gained to build the lifetime value of your customers and also to build a strong loyalty program for your customers.

Design and Copywriting

Creating visuals and messaging that catch your audience’s eye and get them to act at every touchpoint means engaging them in new and unexpected ways, be it on a post-it-sized digital web display ad or an oversized in-store sign. We’ve got ideas that work for you.

Website and Mobile Development

It takes 0.05 seconds to make an impression online. Making the most of those milliseconds starts with an impactful, functional, and engaging web presence. From simple landing pages to complex database-driven solutions, we build full-featured sites that convert customers to your desired actions. Sites are pre-planned and evaluated to ensure performance is always being improved. Sites are built first for mobile and are fully responsive.

Media Buying and Planning

Be seen, heard, and noticed by your customers wherever they are. Using in-depth research and data, we can identify your audience’s media choices down to the network, daypart, and ZIP code to create a targeted media plan that ensures your message is received by the right people, in the right medium, at the right time — every time.