Client was losing more customers than attracting new customers. Sales by loyalty customers was at 24% and declining as a percent of sales.

Client was spending half of the marketing budget on promotional direct mail print. The client used our expertise in marketing workflows and marketing analytics to review

Problem: Stores were underachieving due to lack of new customers as retention of current customers was good. The client could not generate enough new customer traffic to the stores. This…

Television marketing is dead! Billboard marketing is dead! Traditional marketing is dead! Long live digital marketing! These are a few statements that businesses in today’s world may hear regularly.